The Marketing Administrator – Professional Services
24 CPD Hours
AUD $840+GST Per location
As the accounting and financial advisory sectors become more competitive, marketing is increasingly outsourced to specialist web developers, content managers and social media specialists. However, there remains a strong need for someone internal to drive marketing initiatives as a strategist and administrator.
Who’s driving the marketing for your firm? Where is the accountability for results? If you’re like most professional service firms, your marketing is largely focused on website management, ebulletin publishing and some ad hoc social media activity that generates little objective results. Do you have a formal marketing plan in place?
The Marketing Administrator course is designed to help administrators responsible for the co-ordination of marketing activities to take control of both the strategic and operational elements necessary for effective marketing activities. This 12 part course will guide you in establishing roles, responsibilities and expectations, setting goals, developing key elements and implementing actions with clear measurement and review processes.
Who should enrol?
This course provides staff involved in the administration of marketing activities with the structure to help the firm develop and implement plans for growth. Key marketing concepts directly relevant to accounting and advisory practice will be discussed. A key outcome will be the development and implementation of a 12 month marketing plan
Anyone in the firm involved in marketing activities is encouraged to participate in this course, either directly or in discussions relating to the implementation of marketing strategy. The marketing team may also include external specialists assisting with networking, website development and online marketing activities.The course is designed to be presented to individuals or teams involved in the development and implementation of marketing strategy. Assessment tasks will encourage and challenge your team to consider what they can do to improve the way the firm markets its services to clients and the external community.
Support material will include workbooks, procedures and scripts relevant to the topics being discussed.
1. Key marketing principles for accounting and advisory firms
2. Marketing administration core roles and responsibilities
3. The role of social media in driving lead development
4. Development of your firm’s 12 month marketing plan
5. Expectations, roles and responsibiities
6. Converting prospects into leads
7. Establishing marketing goals
8. Branding and positioning strategies
9. Principles of content management
10. Marketing and Business development reporting
11. CRM and lead management in professional firms
12. Key marketing challenges and solutions for professional firms
Our self-paced eLearning courses follow a 4-step process in relation to learning objectives:
All modules are structured with specific learning objectives and assessment tasks. Learners are expected to demonstrate that they understand learning objectives and can apply concepts through completion of the assessment tasks. A SMART action planning template is used to consolidate specific actions and to ensure that a timeframe for completion is established and followed. Regular review of progress is ensured through commitment to completing the course.